![]() ![]() It may be that you were hired to work on a website that already had hundreds or thousands of pages. Often, clients don’t see first-hand what you’re doing for their SEO performance, so it’s important that you document everything and share your results. ![]() What, exactly, did you do during the last month? In the last quarter? Did you add three articles with new keywords? Did you optimize seven additional pages? Did you produce articles for other sites and offer up backlinks?Ĭreate a detailed report that outlines exactly what work was performed over the last month/quarter/whatever. Keep in mind, it might be wise to run some benchmark reports before diving into goal performance. This is huge, as many companies don’t fully understand the “why” behind things like blogging or posting on social media-and goal reports help prove your value as a marketer. The idea is, you want your client to see a direct link between your SEO efforts and how they’re making a difference in helping the client reach their profit goals. Your client or boss is going to want to see how many goals of SEO traffic is driving. The type of goal, of course, depends on the type of website. Goal ReportsĪny good SEO company will set up goals and/or eCommerce tracking in Google Analytics. Follow the old maxim that “the customer is always right” and give your clients a dashboard that’s tailor-fit to their specific needs. You may have clients that are more interested in which articles are getting the most hits rather than where those hits are coming from. You may have clients that are more interested in monthly growth than annual growth. Ideally, you’re going to want to offer dashboards that are not only easily accessible but also configurable. They give an overall, succinct view of how your SEO efforts are generating a positive return on investment (ROI) for your clients. They want quick, easy access to important data that will show them the success of your efforts.ĭashboards are, effectively, the “executive summary” of your reporting. Your clients are like you in this respect: They’re busy. Here’s what your clients expect to see in SEO reporting: SEO Reporting: Fundamental Reports 1. Whether it’s an SEO monthly report, quarterly, or yearly, there is certain information your client will expect to see. You’ll not only need to provide them with key performance indicators (KPI), but you’ll also need to make it easy for them to get useful information. If you’re handling search engine optimization (SEO) for a variety of clients, then you should know that they’ll be expecting to see SEO reports that justify their investment in your services. Generally, reports show top keywords, overall keywords, new visitors, overall visitors, and website conversion metrics. This is the practice of increasing visibility for a business website and assets in Google. ![]() SEO reporting is the practice of showing your results for search engine optimization work. Conversion and click-through rate SEO reports.In this post, we look at the reports that matter most. The truth is, there are so many ways to slice and dice data that it can get overwhelming. It does not store any personal data.Ready to learn about SEO reporting? I’ve taught analytics for years now and spent hundreds of hours on SEO reports. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". ![]() The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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