2/25/2023 0 Comments Botanicula wont start![]() ![]() There’s nothing as powerful as a good spot on the home page or in some collection. Tom Krcha, Product Manager at Adobe who helped launch the Botanicula game in the mobile space, recommends to “try everything to get a featured spot in the App Store”. The conversion is in single digits but we definitely see correlations between the desktop and mobile versions.īelow are Bit.ly statistics of Octagon PC version downloads directly from the microsite. The PC version available only on the microsite at has over 26 000 downloads without any promotion at all. The Mac version has already reached 400 000 downloads and it reached #3 overall in the Mac App Store in the US. Both have App Store and Google Play buttons right on the main screen so it’s super easy to download mobile versions if you like the desktop game. One thing that works pretty well for Octagon is a model of free Mac and PC versions. If you have a high quality paid app, you should go and try this type of promotion and combine it with monetization through ads. Each service has some dominant countries but in general it’s not a problem to get traffic from countries such as Russia, Germany, the UK or even emerging Brazil. Their reach can bring up to 200 000 downloads a day. Other services such as AppTurbo, App-O-Day or Monster Free Apps still operate. Almost all of the gaming magazines have disappeared over the last ten years, game journalism is changing.”įortunately, only French AppGratis suffered from the Apple ban back in 2013. Emily Morganti, a PR expert which we hired in 2012 comments on this change as she says “ Press lists for game shows like PAX are full of YouTubers. YouTube and Twitch are becoming much bigger players and their reach is quite often significantly wider than traditional review magazines and sites. With IAP we have seen fairly high LTVs that allow those properties to pay anywhere between $2 and $6 per install.” “ My main recommendation would be to add in IAP. My question to him was about how to get more users to Octagon which is a paid game with high retention and virality. I’ve recently approached Kamo Asatryan, Co-Founder and CEO of Revsmirk. ![]() So, are paid games doomed? Well, not really. If you need higher traffic, the bid has to be between $1-2. Wait, what about Facebook ads? The real-time bidding system is also against paid games because you have a fairly poor install volume for a low bid of about $0.50. We tried it and the math is not working for us.” It is cheaper than normal traffic and there you have to make sure to also keep the traffic after it is incoming.” Martin Chamrad from Craneballs adds that “ despite the price per install which could be $0.50, the quality of acquired users is low. Incentivized traffic only works for free titles. According to Dimitri Haussmann, former dev relations manager at Fyber, “ nobody will buy a $1.99 game just to get some free coins in another game. If you count a viral co-efficient, it could be more but it more than likely won’t be over $2 which is actually a pricing baseline for Tier 1 countries on iOS (more about CPI by country at Chartboost blog). If you sell a game for $1.99 you can, simply said, invest a maximum of $1.40 on a paid install after Apple’s cut. Why? Because the majority of paid games have a low user Life Time Value (LTV). Unfortunately, paid installs don’t work for premium games. ![]() The majority of apps are free now and most of the existing marketing strategies focus on paid user acquisition. The mobile landscape has changed rapidly in the last two years. ![]()
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